Determine the status quo The first step is to analyze how your brand is currently positioned in BB. What characterizes your brand and how is that expressed in concrete terms? For example you can check wording content colors logos and everything else that represents your brand to the outside world. You should also involve employees who give your brand a face on social networks such as LinkedIn. Work out the goal and vision Based on what you analyzed in step think about where there is potential for improvement. This allows you to define exactly what your goals are with your BB brand. Where do you want to present yourself more strongly? Where are there still inequalities in the wording.
You then compare your wishes with your company vision. Do both sides agree? Have you overlooked a USP or does the company vision reveal even more potential that you can Latest Mailing Database express in your BB brand?. Check competition Yes yes dear competition. For your BB branding it is also important to think outside the box. Research how the competition is positioning itself and what their BB brand looks like. This can help you to sharpen your own profile and bring out your USPs even better. Apart from that competitors are also welcome to serve as inspiration.
For example you are welcome to maintain a document in which you record cool wording inspiring posts or articles that in turn can push you. Set test parameters As your BB brand continues to grow it's important to set standards and get everyone on board. For example it is helpful to maintain a style guide for all employees or to set guidelines for social media use. Such ideas should not put your BB brand in a tight corset but should only be a pillar for orientation. You can continue to work your way along these pillars in the future and check whether your brand is managed in BB exactly as you agreed. How do BB branding and sales fit together.