In reality, they are designed to execute, perpetuate, and defend an existing business model. On the contrary, the nature of startups leads them to seek and develop sustainable business models. These two activities face two concepts: execution and search. And that is why the entities that these two models represent require different structures, processes, indicators and people. Execute versus seek also corresponds well with the distinction between deliberate and emergent strategies.
The potential conflict between execution and search means that it is not possible for the same business unit within the company to do it. Some authors argue that companies Whatsapp Mobile Number List that are successful in being ambidextrous segregate their search business units from those that are running the traditional business model. This separation is important because these two types of business require different management cultures to be successful.
However, separating both units is not enough in itself. In fact, in successful companies, these separate units should be closely integrated at the top executive level , with their respective bosses on the board of directors . This approach ensures that there is an ongoing conversation between different parts of the business, and also that nascent business units are protected in terms of access to resources and support.