Waterfall flow" is more suitable for Kuaishou, and "waterfall flow" + "fair algorithm recommendation" (the current limit of the video in the head, to give other bulk sms service middle and tail display space) jointly shape the "social attributes" space. Therefore, Kuaishou emphasizes the relationship between users and the private domain traffic ecology is more mature; Douyin bulk sms service traffic is more controlled by the platform, and the private domain traffic ecology is still being explored.
Operation logic of private domain e-commerce Bulk Sms Service Short video reach is limited by algorithms, and live broadcast is still an important carrier of short video private domain traffic. In addition, group chat function also has potential. The entrance of Douyin live broadcast is mainly the "Live" in the upper left corner, which is still in the large-screen mode, diluting the attention, and still the platform traffic logic. The entrance of Kuaishou Live is the first line under the bulk sms service Follow Tab, and the connection between users and the host is very convenient.
Unlike Douyin, which only provides group chats for bulk sms service users who follow each other, group chat function is similar to QQ (not limited to user relationships), making it easier to maintain fan relationships. In terms of stickiness, duration, and retention rate, Douyin, Kuaishou and QQ are very similar. On the one hand, it seems to mean that the user ceiling of the bulk sms service short video platform is about equal to QQ; on the other hand, Kuaishou is also expected to go further in social attributes, which will also be more conducive to private domain traffic operations.