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sharmin Akther
Apr 11, 2022
In DIY Forum
We are in the midst of a massive shift in search behavior that is impacting search results and traffic. Unlike a major algorithm update, no one saw this coming. Now, as we discover our new shelter-in-place lives, we're also looking to keep organic search traffic up. Over the past few weeks, search results have been volatile. SERP volatility chart from SEMrush Sensor. SEMrush sensor data for all categories, retrieved April 6, 2020This is especially true for things like news results (as you might expect right now):News research volatility chart. SEMrush sensor data for News category, retrieved April 22, 2020As we find out, what company employee list you filed yesterday may no longer be the case. Path Interactive pointed out that the usual top-ranking sites for health queries are no longer on Page 1. At the same time, the CDC and WHO claim the top spots on Google. As search behavior changes all over the world and new trends emerge daily, Google strives to keep up with relevant results. What makes search results so volatile? In addition to an alleged algorithm update at the end of March, Google is facing an influx of new searches that it has never seen before. Add to that the fact that people want different things because of the pandemic. This different search behavior is undoubtedly giving AI systems a headache. The algorithm must think that the only important thing for people now are
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sharmin Akther

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